Your store is losing revenue every day email isn't working.
ORYVAS builds Klaviyo-powered email systems for e-commerce brands — recovering abandoned carts, increasing repeat purchases, and turning your customer list into a measurable revenue channel.
Customer lifecycle
Klaviyo-certified specialists
Shopify & e-commerce focused
Revenue tracked, not just opens
Automated systems, not one-off blasts
Services
Every stage of the customer journey, built to generate revenue.
Abandoned Cart Recovery
Automatically follow up with shoppers who leave without buying. Recover lost sales with targeted, timed sequences that bring them back.
Klaviyo Setup & Optimisation
Get Klaviyo configured correctly — or fix what's already there. Proper setup is the foundation everything else is built on.
Lifecycle Email Flows
Welcome series, post-purchase sequences, browse abandonment, replenishment reminders — automated journeys that generate revenue without manual effort.
Customer Retention & Win-Back
Re-engage lapsed customers before they're gone for good. Retention is cheaper than acquisition — and win-back campaigns make it measurable.
Segmentation & Personalisation
Stop sending the same email to everyone. Segment by behaviour, purchase history, and lifecycle stage to send messages that actually convert.
Campaign Management & Reporting
Ongoing campaign creation, scheduling, and performance reporting — with revenue attribution so you always know exactly what email is generating.
How it works
A structured methodology built around your store.
Discover
We audit your current email setup, analyse your customer data, and identify exactly where revenue is being lost.
Audit & Strategise
We map the full customer lifecycle and build a prioritised plan — starting with the highest-impact revenue opportunities first.
Build & Implement
We design and deploy your flows, campaigns, segmentation, and automated journeys inside Klaviyo — ready to generate revenue.
Launch & Optimise
We track revenue attribution, run continuous testing, and improve performance over time. You see exactly what email is generating.
Why email
Email is still the highest-ROI channel in e-commerce.
Email remains the most direct, measurable, and controllable channel in e-commerce. Unlike paid media, you own the relationship.
$36
returned for every $1 spent on email marketing
Industry benchmark
67%
more spent by repeat customers vs. first-time buyers
Industry benchmark
15%
average cart recovery rate from automated sequences
Industry benchmark
Platform
Klaviyo is the engine. ORYVAS is the driver.
Klaviyo is the most powerful email and SMS platform built specifically for e-commerce. It connects directly to Shopify and your store data — so every email is informed by real purchase behaviour, browsing activity, and customer history. ORYVAS specialises exclusively in Klaviyo, which means faster implementation, deeper strategy, and better results than a generalist agency working across ten different platforms.
Our Klaviyo expertiseAbandoned cart & browse recovery
Behavioural segmentation
Lifecycle automation
Revenue attribution
Lead capture & list growth
Personalised campaigns at scale
Shopify & e-commerce integration
A/B testing & performance tracking
Results
What strategic email marketing delivers.
30–50%
of total e-commerce revenue attributable to email — for brands doing it right
10–15%
cart recovery rate from well-built automated sequences
3–5×
higher conversion rate from email vs. social media traffic
Industry benchmarks. Results vary by brand and list size.
FAQ
Questions worth answering before you book a call.
Everything you need to know before booking a call.
ORYVAS is an e-commerce email marketing agency specialising in Klaviyo. We build and manage the email systems that recover abandoned carts, increase repeat purchases, retain customers, and grow the share of your revenue that comes from email — with full attribution so you can see exactly what's working.
E-commerce brands on Shopify, WooCommerce, BigCommerce, or any platform that integrates with Klaviyo. Whether you're generating $10k/month or $500k/month, if email isn't a significant revenue channel for you yet, there's an opportunity worth exploring.
Abandoned cart and welcome flows typically generate revenue within the first few weeks of going live. Broader lifecycle performance and campaign results build over 60–90 days as segmentation and testing data accumulates. We prioritise the highest-impact flows first.
Yes — and this is often where the biggest opportunity lies. Most Klaviyo accounts are underbuilt or misconfigured. We audit what's in place, identify what's missing or underperforming, and improve from there.
Both. ORYVAS offers full ongoing management — campaigns, flows, segmentation, and reporting — as well as one-time setup and strategy engagements. We'll recommend the right engagement model based on your business.
It's a focused 30-minute conversation about your store, your current email setup, and where the revenue opportunities are. No pitch deck, no hard sell — just a clear picture of what's possible and what we'd recommend.
Get started
Find out how much revenue your email channel should be generating.
Book a free 30-minute strategy call. We'll review your current setup, identify the gaps, and give you a clear picture of the opportunity — no obligation.
Book a Free Strategy Call