How it works
A structured methodology
built around your store.
No guesswork. No generic templates. A clear client journey — from discovery through to ongoing growth — built around your brand, your customers, and your revenue goals.
Discover
Deliverables
Brand and business model review
Klaviyo account audit
Customer journey mapping
Current email ecosystem assessment
Understand the brand, business model, and existing email ecosystem.
We start by understanding your store, your customers, and your current email setup. We review what's in Klaviyo, what's missing, and what's underperforming — analysing customer data, purchase behaviour, and lifecycle patterns to identify exactly where the highest-impact opportunities are. No assumptions. No generic playbooks.
Audit & Strategise
Deliverables
Full email audit and gap analysis
Customer lifecycle strategy
Flow and campaign roadmap
Prioritised opportunity map
Analyse the existing setup and identify opportunities for optimisation and revenue growth.
With discovery complete, we conduct a structured audit of your email setup and build a prioritised strategy around the highest-impact opportunities. Abandoned cart recovery typically comes first — it generates results fastest. From there, we sequence the build based on your store's specific data, customer lifecycle, and revenue goals.
Build & Implement
Deliverables
Automated flow build and deployment
Email design and copywriting
Segmentation and list architecture
Pre-launch testing and QA
Develop and configure the email systems, flows, campaigns, and automations.
We build your flows, campaigns, segments, and automations inside Klaviyo — designed around your brand, your products, and your customer data. Every flow is tested before going live. Every email is reviewed for deliverability, design, and copy. We don't launch anything we wouldn't be comfortable putting our name on.
Launch & Optimise
Deliverables
Revenue attribution reporting
Ongoing A/B testing
Flow and campaign optimisation
Performance reviews and refinements
Test, launch, monitor performance, and refine based on real data.
Once live, we monitor performance, run A/B tests, and refine based on real customer and revenue data. Reporting gives you full visibility into what email is generating — by flow, by campaign, and in total. We track revenue attribution, not just opens and clicks.
Ongoing Growth
Deliverables
Monthly strategy reviews and roadmap updates
New flow and campaign development
List growth and segmentation refinement
Continuous performance improvement
Continue optimising the email channel as the brand and business evolve.
Email marketing is not a set-and-forget exercise. As your store grows, your customer base evolves, and new opportunities emerge, the strategy evolves with it. We continue optimising flows, testing new approaches, expanding segmentation, and growing the share of revenue that comes from email — month after month.
Get started
Ready to start the process?
Step one is a free 30-minute strategy call. We'll review your current setup and show you exactly where the opportunity is — no obligation.
Book a Free Strategy Call